2009 could be called the year of Internet and Social Media strategizing and implementation, as least with regards to Clayhaus Consulting. Whereas in the past I worked on or led huge pharmaceutical-centric manufacturing or laboratory systems implementations, this year my clients were small, diverse (medical device and non-profits), and focused on executing Internet-related projects.

Athena Feminine Technologies is a start-up medical device company based in the Bay Area. Currently they have one product that is sold via prescription in the US but in the UK and Europe this device can be purchased over-the-counter and directly from a website. I function as the project manager to a) replace the existing US site, b) launch a new eCommerce UK site, and c) build a social media presence for the company and its product. The new UK website was just launched in coordination with a larger UK marketing push featuring television and print media. Social media presences are also being developed and next up is to replace the US website.

In a different vein, Renewable Energy Resources - a new Salt Lake City non-profit focused on energy and conservation education - needed a website to act as their 'storefront.' I worked directly Bill Barron, the Executive Director, to help develop both the website and presences on several social media outlets. While Third Sun Productions performed the coding, I assisted Bill in crafting an Internet strategy and acted as a media and editorial analyst.

Another startup, Pinpoint Genomics needed a simple web presence to communicate their goals to potential investors. The site also needed to be easily editable for future updates. Consequently, I built this site on a Content Management System called Joomla and had it in production within several days.

For another (soon-to-acquire the status of) non-profit corporation that is in its infancy, I have designed a logo, letterhead, developed and just launched its website. Called Books Inside, this NPO's mission is to gather used, unwanted books on the "outside" and donate them to prison libraries where they may be read "inside."

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